Mercy
Choose policies that protect dignity, compassion, and human worth.
Public Awareness Campaign
Choose Your Values
A values-first campaign inviting people to align policy choices with mercy, freedom, truth, justice, and care for neighbors.
What this is
Choose Your Values helps communities reflect on whether the policies they support match their deepest commitments. We believe values are public: mercy, fairness, freedom, truth, and practical care for neighbors should shape how we vote and advocate.
Values pillars
Freedom
Defend freedom as shared liberty, not selective control.
Truth
Support leaders and institutions that respect facts and honesty.
Neighborliness
Care for families, newcomers, and communities in practical ways.
Justice
Advance fairness in law, economy, and opportunity for everyone.
Featured sign slogans
Choose Your Values: Mercy or Fear
Choose Your Values: Freedom or Control
Choose Your Values: Neighbors or Scapegoats
Choose Your Values: Truth or Chaos
Choose Your Values: Kids or Tax Breaks
Choose Your Values: Justice or Indifference
Love your neighbor. Policy counts.
Compassion is a public value.
Faith & values
For many people, values are rooted in faith traditions that call us toward mercy, justice, and neighbor-love. These references are offered as reflection points.
- Micah 6:8
- Matthew 25:35
- Leviticus 19:34
- Proverbs 14:31